M  I  C  H  A  E  L   B  R  I  A  N   M  O  N  T  G  O  M  E  R  Y
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Copyright 2011  Michael Brian Montgomery    All Rights Reserved
A  U  D  I  O    B  R  A  N  D  I  N  G
voice over, voiceover, voiceovers, voiceover talent, voice artist, voice, talent, narrator, narration, on hold messaging, IVR,
announcer, professional, male, commercials, video, radio, television, tv, advertising, audio production
In your business, you’ve worked hard to build it up to where it is today.  It’s like a giant puzzle you’ve put together.  Each
piece of this puzzle fits with the other pieces to create a complete picture.  One piece of the puzzle is the products and/or
services you sell.  Another piece of the puzzle is the marketing of those products and/or services.  A third puzzle piece is
the branding of your business.

All of these pieces are very important in order to complete the puzzle of your business.  However, to get these pieces to fit
together properly, we need a fourth piece of the puzzle: AUDIO.  Audio production plays a key role in your marketing and
branding efforts.  Sure, a picture says a thousand words, but, as Maya Angelou once said, "The idea is to write it so that
people hear it, and it slides through the brain and goes straight to the heart."

In another quote, she also said, "Words mean more than what is set down on paper.  It takes the human voice to infuse
them with deeper meaning."  In other words, your marketing efforts need to be written in a way that speaks to the heart of
your customers and acknowledges their needs… their wants… and their desires.  The way to do this is to write a
marketing campaign that acknowledges their everyday lives, and then deliver those words with the human voice.

The human voice is a very powerful thing.  A myriad of emotions can be conveyed with the human voice.  It can console a
grieving widow.  It can make a child aware of their parent’s disapproval.  It can bring joy to someone who’s sad.  The
human voice can convey a very specific message by using tone and attitude.  When a human voice is recorded to convey
a message to a specific target audience that message is known as a voiceover.

That voice in a radio commercial is a voiceover.  The voice you hear telling you to “Press one to speak to a sales
associate” when you call a business is a voiceover.  The voice heard in a department store telling you about the latest
sales… That's right!  It’s a voiceover.  Voiceovers are heard everywhere… on the telephone, on television, in automobiles,
on the Internet, on the radio, at the mall, on airplanes… EVERYWHERE!

When used in audio productions to promote your business, voiceovers are a vital function.  Whether the voiceover is used
to publicize future products or to inform potential investors, any company that desires a professional, high quality voiceover
needs to employ a trained professional.  The alternate choice is to record the voiceover yourself using the voice of the
receptionist or the sales manager.  After all, they use their voices all day… every day, right?

Without the expertise of a professional voiceover actor and access to professional recording gear, it’s next to impossible
for a business to produce a professional quality voiceover in-house.  Think about it this way.  When it’s time to file the tax
returns for your business, you hire a professional tax advisor or accountant.  When you decided to build or lease your
office or retail space, you hired a professional construction contractor or realtor.

You hired those professionals because they have the expertise in those fields that you lack.  It’s no different when you want
a professionally recorded voiceover.  The two major benefits for selecting a professional voiceover producer for a
voiceover recording are the access to professional equipment and professional voice actors.  By hiring this professional,
you will get an extremely higher quality voiceover than if you recorded it yourself.

As a professionally trained voice actor and audio producer, it is my business to help your business create a consistent,
professional audio brand for your company.  I will help your business sound more professional by enhancing your
marketing materials that use audio, with professional, high-quality voiceovers.  I will record your script and deliver the
audio with a quick turn around... most within 24 hours!

Whether it's a radio or TV commercial, a training video for your employees, or a pleasant voice guiding your callers
through your telephone system menu, I will deliver the professional image you want to portray.  By hiring me to voice ALL
your audio materials, together we'll create a signature voice that will become a consistent audio brand for your company.

So, if you’re ready to start branding your company with a signature voice and creating a recognized audio brand, contact
me at your earliest convenience.  Thank you for your time and attention.  I look forward to helping you create a consistent
and recognized audio brand for your company.  Have a great day!

Best regards,

Michael Brian Montgomery
The Voice of Everyday Folks
Ph:  502.608.8257

In addition to being a voice actor/audio producer, I'm also a Certified Professional Commercial Copywriter.  So,
if you want to advertise your business on the radio, but you’re not sure where to start, contact me, and I'll get you
started on the right path.  With nearly fifteen years in the radio industry, I can help you choose the right radio
station to reach your specific targeted consumers.